Latino Maxi

Latino Maxi – Wholesale importer and distributor of sweets and confectionery products in Romania

Latino Maxi is a group of companies specialized in the wholesale import and distribution of confectionery and snack products, with a nationwide presence and strong partnerships in both traditional and modern retail. Founded in 2015, the company has grown rapidly, becoming a relevant player on the Romanian market in the sweets and packaged food segment.

Its business model is based on direct sourcing from international manufacturers, with many products imported under exclusive agreements or developed as private label brands. This approach ensures quality control, cost optimization, and the delivery of competitive products for distributors and retailers.

Extensive portfolio of high-turnover brands and products

Latino Maxi offers a diverse product portfolio, tailored to retail demand:

• wafer rolls and sweet rolls
• plain and sandwich biscuits
• sweet bars and snacks
• chewing gum and confectionery products

Products are marketed under well-known and appreciated brands such as Jolly, Ani, Baran, Latino, Roshen, and Wooow, selected for consistent quality and strong sales potential.

International partnerships and continuous development

The company has built exclusive partnerships with international manufacturers, strengthening its position as a direct importer.

High standards of quality and safety All products comply with international food safety and quality standards, including ISO 9001, ISO 22000, HACCP, and Halal certifications. Strong emphasis is placed on supplier selection and maintaining consistent product quality

Efficient distribution for B2B partners

Latino Maxi provides tailored solutions for distributors, retailers, and B2B platforms:

• fast nationwide and international delivery
• wholesale-ready products
• competitive pricing through direct import

With a diversified portfolio and recognized brands, Latino Maxi is a reliable partner for businesses looking to expand their sweets and snacks offering.